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PALM SOUQ

Incorporated 2026 · Chennai

We build the brakes for AI spend

PALM SOUQ started with one weekend, one retry loop and one invoice. We now meter every token per tenant and stop runaway agents in the request path for AI SaaS teams worldwide.

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breaker-trace · tenant acme_legal · agent code-fixer429
# Same loop, two outcomes. Prices: $3/M input, $15/M output.
call 001..015  tool=run_tests  in=150k out=2k  $0.48/call
detect cyclical_tool_thrashing  window=10s  match
action HTTP 429  X-PalmSouq-Reason: circuit_breaker_triggered

# Without a breaker: 2,500 calls over 45 minutes
cost 2,500 x $0.48 = $1,200
cost 15 x $0.48 = $7.20  # stopped

Unbounded

$1,200

With PALM SOUQ

$7.20

Why we exist

Flat-rate plans and per-token costs do not mix on their own

PALM SOUQ started from a familiar incident at an AI company: over one weekend, a single retry loop in an agent called the model provider again and again. Nobody was paged, because nothing was down. On Monday the invoice was five figures, more than the customer behind that agent would pay in years.

The structural problem was not the bug. It was that AI SaaS companies sell flat monthly plans while paying for every token, and that the tools that report token spend do it hours later, after the money is gone. A dashboard can tell you that a loop happened. It cannot stop it.

Founder Vineet Saresar began building in 2025 with engineers who had built edge proxies and payments rate limiting, and incorporated PALM SOUQ PRIVATE LIMITED in Chennai in 2026, to fix both halves: attribute every token to the customer who caused it, and put an algorithmic circuit breaker in the request path so a runaway agent is stopped in milliseconds instead of discovered on an invoice.

The arithmetic is simple. Take 25 power users each costing $400 a month in tokens on a $99 plan. Capping them at $35 with a graceful fallback recovers 25 x ($400 minus $35) = $9,125 of margin every month. That is the business we are in.

Incorporated
2026, Chennai
CIN
U46309TN2026PTC193667
Headquarters
Chennai, Tamil Nadu
Team
34 people
Regions
US East, US West, EU Central, India South, Singapore
Edge network
280+ edge points of presence
Legal entity
PALM SOUQ PRIVATE LIMITED, a private limited company incorporated in India

Operating principles

Six rules we build by

They come from running infrastructure inside other companies' request paths, where every millisecond and every stored byte is a promise.

Latency is a feature

We sit in your request path, so we budget ourselves: under 5 ms added at the edge, loops stopped in under 50 ms, and a build that fails if p99 regresses.

Never keep the payload

Prompts and completions stream through memory and are never written to disk. We store token counts and metadata, nothing you would not want in an audit.

Fail open, always

If PALM SOUQ is unreachable, our SDKs send traffic straight to your provider. Governance should never become the outage.

Show the arithmetic

Every cost figure we publish comes with its formula and the list price behind it, so finance teams can check our numbers line by line.

Degrade before you deny

Soft caps, model fallbacks and clear upgrade prompts come before hard lockouts. Your customers should feel a limit, not a crash.

Your keys, your data

Provider keys live in hardware-backed key stores and never return to the browser. You own your metering data and can export or delete it any time.

Leadership

The people accountable for your gateway

Engineers and operators from IIT Madras, IISc, NIT Trichy, IIT Delhi and BITS Pilani, with backgrounds in edge networking, payments, streaming data and SaaS finance.

  • Vineet Saresar

    Founder & CEO

    Founder of PALM SOUQ. Sets company direction, product strategy and customer partnerships, and leads the work to make runaway LLM spend impossible for AI SaaS teams.

  • Meera Krishnamurthy

    CTO

    IISc (MTech, CDS). Built low-latency edge proxies at a CDN provider and rate-limiting infrastructure for a payments network handling 9,000 TPS. Owns the gateway and breaker engine.

  • Rohan Malhotra

    VP Engineering

    NIT Trichy. Previously led streaming data infrastructure at Flipkart. Responsible for the token accounting pipeline and the 99.999% availability target.

  • Ananya Iyer

    Head of FinOps Research

    Chartered accountant and former SaaS finance lead at a Chennai-based CRM company. Maintains the LLM Price Index and the margin models behind the runaway cost calculator.

  • Kabir Sethi

    Head of Security & Compliance

    IIT Delhi. Eight years in security engineering at Infosys and a cloud security startup. Leads the SOC 2 Type II program and Zero Payload Retention design reviews.

  • Nisha Pillai

    Head of Customer Engineering

    BITS Pilani. Previously solutions architect at Wipro for generative AI rollouts. Runs onboarding, breaker tuning workshops and the 15-minute demo.

Advisory board

Independent advisors on SaaS finance, overload protection and developer go-to-market.

  • Venkatesh Subramanian

    Advisor, SaaS finance

    Former CFO of two Indian B2B SaaS companies that scaled past $50M ARR. Advises on usage-based pricing and gross margin reporting.

  • Dr. Shalini Rao

    Advisor, distributed systems

    Professor of computer science with research on admission control and overload protection in distributed systems.

  • Arjun Bhatia

    Advisor, go-to-market

    Early sales leader at a developer-tools unicorn. Advises on developer-led growth and enterprise expansion.

Milestones

From first request to 280+ edge locations

What we shipped, certified and published since founding. Filter by type.

2025

  1. Mar 2025Company

    Founding team starts building

    Founder Vineet Saresar starts building the gateway in Chennai. The company is incorporated in 2026 as PALM SOUQ PRIVATE LIMITED (CIN U46309TN2026PTC193667).

  2. Jun 2025Product

    First governed request in production

    The gateway goes live with design partners, attributing OpenAI and Anthropic tokens to tenant IDs passed in X-PalmSouq-Tenant.

  3. Aug 2025Product

    Circuit breaker engine ships

    All four loop heuristics run in the request path: cyclical tool thrashing, token velocity surge, semantic echo loops and max step depth.

  4. Oct 2025Product

    Fail-open SDKs for Python and TypeScript

    If the gateway cannot be reached, requests go straight to the provider. Customer applications never go down because of PALM SOUQ.

  5. Dec 2025Product

    Billing integrations: Stripe, Metronome, Orb and Lago

    Metered token usage streams to the customer's billing platform, so usage-based overages can launch without a new pipeline.

2026

  1. Feb 2026Compliance

    SOC 2 Type II report issued

    An independent auditor reports on the operating effectiveness of our security, availability and confidentiality controls.

  2. Apr 2026Network

    Global edge network launch

    Gateway nodes on 280+ edge points of presence keep added latency under 5 ms, backed by a 99.999% availability target.

  3. Jun 2026Research

    LLM Price Index launch

    A public, sourced index of input, output, cached and cache write prices across 30+ models, maintained by the FinOps Research team.

  4. Aug 2026Compliance

    HIPAA BAA and India South residency

    Growth and Scale customers can sign a Business Associate Agreement and pin metadata to the United States, the EU or India.

  5. Oct 2026Product

    Prompt cache tracker

    Cache reads and cache writes are metered per tenant, so margin reports reflect what caching actually saved each customer.

Corporate information

Who you are contracting with

Your order form, DPA and BAA are with PALM SOUQ PRIVATE LIMITED (CIN U46309TN2026PTC193667), a private limited company incorporated in India. Engineering, security operations and support are run from our Chennai headquarters.

Contact usTrust center
Legal name
PALM SOUQ PRIVATE LIMITED
Incorporation
A private limited company incorporated in India
Headquarters
Old No. 65, New No. 135/7, Govindappa Naicken Street, Tondiarpet, Fort St George, Chennai, Tamil Nadu 600001, India
Phone
+91 (044) 4123-4040 · toll-free 1800-309-4040
Sales
sales@palmsouqltd.com
Support
support@palmsouqltd.com · +91-44-4123-4041
Security
security@palmsouqltd.com
Privacy and Grievance Officer
privacy@palmsouqltd.com
Press
press@palmsouqltd.com
Careers
careers@palmsouqltd.com

Security commitments

  • Zero Payload Retention
  • SOC 2 Type II, audited annually
  • GDPR and India DPDP Act 2023
  • HIPAA BAA on Growth and Scale
  • 99.999% gateway availability target
  • Fail-open Python and TypeScript SDKs
Read the security architecture

We are hiring

Rust, distributed systems, FinOps research and more

See open roles

Don't wait for a surprise $10,000 OpenAI invoice.

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